names are chosen carefully. Our name was chosen as a tribute to the legacy of a great woman, named joy, who was known for making all those who knew her feel special. Adopting her legacy, a group of individuals came together to create a business focused on the needs of clients. We believe that great success comes naturally to a company when it goes out of its way to provide incredible customer service -- such that our clients are confident that their needs are being taken care of and their expectations are being met. We strive to encompass values such as courtesy, sincerity and reliability as well as reminding ourselves frequently how important it is to "lead from the back".